![]() ![]() Some merchants found they weren’t prepared for the influx of customers. There’s been a lot of talk about Groupon, both good and bad. How to Know If Groupon Is Right for Your Business However, after Wilson’s promotion ended, he says his Web store benefited from regular increased daily traffic, as well as sales on other products that were not included in the deal. The promotional value is the responsibility of the merchant.Īnother downside: Since the transaction is handled by Groupon on behalf of its customers, you don’t have access to the buyer’s data, so there are no email addresses to add to your marketing list. For example, if you offer a deal in which consumers spend $25 to get $50 to spend at your restaurant, $12.50 of the deal purchase price goes to Groupon and $12.50 to your business. ![]() The actual cost of running a Groupon is typically a 50-50 split between Groupon and the merchant. For these deals, customers buy the discount certificate and redeem it on their next visit to the business. The featured deal-and the business offering it-can be discovered by more than 36 million active Groupon customers through or the mobile Groupon app. Launched in November 2008, Groupon leverages collective buying power to offer huge discounts, which are the result of partnering with small business owners who offer the deals. Giving Local Businesses an Online Presence What many online retailers don’t know is that Chicago-based Groupon goes beyond these types of local deals and provides ecommerce business owners with tools and services to cash in on the Groupon craze. The popular online daily deals site Groupon claims to offer consumers the best deals on places to eat, drink, shop and explore in their local communities. ![]()
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